A Custom Liquor Bottle Gallery Event
November 24 - December 29, 2011
Opening Reception: December 2, 7-10pm
Distill: to extract the essential elements of; refine; abstract.
The Distillery Gallery has teamed-up with Phidias Gold, a locally-based premium apparel brand designed for artists by artists, to present an exhibit which exists at the intersection of product and fine art.
Phidias Gold's Distillation Show considers the space in which it takes place by asking a group of artists to work directly on blank 1L rum bottles. The unique artwork created for this show pays homage to the Distillery building's former life as an actual rum distillery while continuing the Distillery Gallery's outside-of-the-box approach to art exhibits. By combining fine art, design, and product within a gallery, Phidias Gold is "extracting the essential elements of" the brand, the artists, and the space. In addition to custom rum bottles, the exhibit will feature site-specific wall installations and a "product room" which will offer a behind-the-scenes look into Phidias Gold and some of the artists involved with company.
About Phidias Gold (from the PG website):
"Taking after the 9 Greek muses which gave people the necessary inspiration for creating, Phidias Gold follows as the 10th Muse—The Muse of Visual Art. Phidias Gold is here to inspire art in the modern era, and be the brand that creative individuals wear. Since their launch they've teamed up with talented artists and art galleries to make product and showcase talent in hopes of inspiring others to create."
With the combined chemistry of Phidias Gold and The Distillery, the Distillation Show offers a unique perspective on both brand and gallery. Local and national artists affiliated with Phidias Gold will take part in this custom liquor bottle gallery event.
Please join us for the opening reception on Friday, December 2nd, 7-10pm